digital marketing

We brought fans back to the wilderness with The Killers' Flash microsite designed to promote the Sawdust album.

Introduction

Brilliant teamed up with Mercury Music Group to design and develop a promotional Flash microsite for the Sawdust album. The site provides users access to album information, music videos of key tracks on the album and asks fans to test their music knowledge of The Killers by guessing the song title after hearing a clip of a number of tracks.

Objectives

The Killers’ microsite is generally for fans and our objectives were to:

• promote the Sawdust album
• generate online sales through affiliates such as itunes and HMV
• design a Flash site that represents the band, its style and image
• construct an informative and interactive site
• offer users and fans an incentive

Solution

We delivered on our promise by...

• creating a microsite to specifically promote the Sawdust album
• providing album cover image links to affiliate vendors
• engaging fans through the interactive guess the title of the song game
• offering fans/visitors the opportunity to win artwork signed by the band.

The Beautiful South are a band whose musical life spans 19 years in the industry. Brilliant designed and developed an interactive viral game to promote The Beautiful South's compilation album Soup.

Introduction

Brilliant have been working with Mercury Music Group (part of the Universal Music Group) to promote the release of Soup the great album from The Beautiful South and The Housemartins. We designed and developed an online viral game in Flash to raise the album's profile pre-release. Users are challenged to test their knowledge of both bands by asking them to listen to music clips and select the correct song title from a choice of three. Users have the chance to win an iPod Touch when they complete the game. Following the launch of the viral campaign the album has reached number 16 in the music charts.

Objectives

The Beautiful South microsite is generally for fans and our objectives were to:

• promote the compilation album Soup
• generate awareness of the album release
• design a Flash site that engages fans

Solution

We delivered on our promise by...

• creating a microsite to specifically promote the Soup album
• engaging users through the interactive guess the song title game
• offering fans/visitors an incentive to play the game.

One Night Only are an Indie band. We created a widget to promote the release of One Night Only's single Just for tonight.

Introduction

Tasked with designing and developing a Facebook application to promote One Night Only’s Just for tonight single, we created a rich media widget for the band.

Objectives

One Night Only's Facebook application was aimed at fans and our objectives were to:

• promote the Just for tonight single
• raise awareness of the single and the competition
• generate sales through external links to vendors

Solution

We delivered on our promise by...

• generating a viral campaign for the single
• facilitating a send to friends functionality through Facebook
• incorporating audio clips from the album
• embedding the video on the viral
• including external links to the competition and free download.

Beefy & Lamby are a quality assured FMCGs brand. We designed and developed a Facebook application to promote the Beefy & Lamby brand.

Introduction

We were asked to conceptualise and develop a Facebook application to promote Beefy & Lamby’s Summer Barbecue viral campaign.

Objectives

Beefy and Lamby's Facebook widget is aimed at fans and our objectives were to:

• promote the quality standard of English beef and lamb
• facilitate the ability to plan a barbecue and a menu for invitees to choose items
• allow users to accept barbecue invitations and select items to bring along

Solution

We delivered on our promise by...

• generating a viral campaign to initiate and increase word of mouth brand awareness
• allowing users to create and plan summer barbecues
• facilitating a send to friends functionality through Facebook.

We created a Flash microsite featuring various versions of the Unofficial World Cup anthem.

Introduction

Fat Rich Bastards was set up by a football enthusiast to commission a song for the 2006 World Cup. Singing team 'Fatman and Robin' recorded censored and uncensored versions of the World Cup Unofficial Anthem.

Objectives

The Unofficial World Cup Flash microsite features several versions of the anthem and our objectives were to:

• promote the microsite for fans to view the song
• engage user-interactivity

Solution

We delivered on our promise by...

• creating a fun online game for users to interact with the site
• enabling the site to be emailed to friends.

We designed and produced several rich media campaigns for Tesco's personal finance sector.

Introduction

We worked on Tesco's emarketing strategy by creating several HTML emails and banner ads for the home and car insurance services.

Objectives

The campaigns were targeted at the general public and our objectives were to:

• promote the services
• engage customers to persuade them to respond to the call-to-actions

Solution

We delivered on our promise by...

• creating several rich media banner ads that were fun and interesting
• promoting the services through the banners
• managed the email scheduling to get customers to act.

Autotrader is an offline magazine title that advertises approximately 370,000 motor vehicles.

Introduction

Brilliant UK created several rich media banner promotions for Autotrader's online marketing campaign.

Objectives

The banners were designed for the general public as consumers in the market for new or used cars and our objectives were to:

• provide a quick search facility for users through the banner ad
• ensure that search functionality was accessible
• promote/increase web traffic to the main website

Solution

We delivered on our promise by...

• creating several rich media banners allowing users to search for cars easily
• ensuring that search tools and fields relevant and appealed to the user
• including a link to the main website.